Develop Idea

For the final project, I would like to create a fun site for my vegan bakery, bubbles. bubbles. is unique for it combines both the fun elements expected from desserts with making it accessible to those with dietary restrictions. Everything at bubbles. comes labeled to indicate what allergens it may contain, such as certain fruits or nuts. bubbles. wants for its customers to be able to enjoy desserts of the highest quality and creativity without compromising their health. The bakery will have certain crowd favorite flavors that will be available daily while introducing special flavors each month. These monthly flavors will be available solely for that particular month. It hopes to replicate the buzz created by other trendy desserts such as the cronut, the Blacktap milkshakes, and the rainbow bagels. However this time the buzzed about desserts will be vegan, shattering the stereotype that vegan desserts are boring.

Market Research

To develop my site, I first looked at some of my competitor’s sites, both vegan and non-vegan.

I started with one of my favorite bakeries, Sprinkles. Sprinkles at the moment only offers one vegan flavor, Red Velvet. The over all design of the site is really fun and colorful. Sprinkles organizes it’s flavors are available weekly, monthly, and then throughout the year. The calendar itself is really fun for it shows all the flavors in circles and then indicates which day they are available. The site has tons of circles throughout the many pages and incorporates them into the banner in the logo as well.

Everyone is familiar with the bite size cupcakes offered at the many different Baked By Melissa locations worldwide. The site is minimalistic, with tons of white space, helping to highlight the unique colors and frostings of the mini cupcakes. The flavors page offers close up, detailed shots of the many flavors the bakery offers. It’s easy to navigate.

I have been to Erin MKenna’s bakery in the past few weeks. The desserts match the vibe of the website in general. The site uses pastel colors similar to most of the desserts. The layout of the website is much more divers than the other sites I’ve seen. It has a jquery slider, then breaks into two sections: videos and photos of the desserts themselves and on the side there is an active social media feed.

Dunwell is my favorite bakery in Brooklyn. They excusably make donuts. Their website has a fixed panel or template that is repeated on every page; it looks like a plaque of sorts. The landing page is interesting for it pulls from their Instagram feed, showing that they put in a lot of effort to create dynamic visuals that can rely that Dunwell aesthetic to their consumer in a matter of small Instagram square.

Target Audience

The ideal consumer for bubbles. will be foodies who love dessert but are frustrated from not being able to try so many of the newest desserts to their dietary restrictions.

Persona

Anya: Anya loves desserts but is allergic to egg. Over the years she has consistently tried to find great vegan desserts to sooth her sweet tooth only to be disappointed that very few bakeries cater to vegan desserts. She would love to have desserts that are delicious, easily accessible, and eggless.

Inspiration/Moodboard

Sketches

Finished Product